Facebook emerged as a very powerful social networking where you can build a social network, post images, play games and have a lot of fun. Facebook is simply loved by people of all age groups which have resulted in multiplying the number of users in no time. The number is ever increasing and various marketers have realized the potential of the website in promoting a company.

But the question here is that if Facebook can affect the traditional ways of internet marketing. Can it replace the existing ways of optimizing a particular website? The answer to the question is not as simple because search engine optimization primarily means optimizing a website so that it can show up at the top of a search engine whenever someone searches for a relevant key phrase.

The primary mode of optimizing a website is to create as many incoming hyperlinks to the websites. Another very important thing is to update on page content use relevant key phrases, etc. But Facebook has stepped into the search market and the best example for it is the ‘open graph’.  An open graph is basically a ‘Like’ or a ‘Recommend’ option which you can put on your website.

This means that people will read the content about the product or service that you website offers and will like or recommend it if they really like it. The like option can also be compared to the modern day word of mouth marketing. But does this mean that the relevance of a link will reduce with time as it will be replaced by a Facebook like. The answer is a big ‘No’ because the relevance of a link can never reduce until and unless Facebook totally overtakes Google which is highly impossible.

But this is also true that the relevance of a Like will definitely increase with time. Hence a ‘Like’ can become equally important as a ‘Link’.

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If you have tried to build links through blogs then you would know that most authentic and popular blogs do not except irrelevant comments. You should always remember that a blog is maintained by a human who will manually check each blog comment and approve or disapprove it. If you are a regular blogger then you would have definitely come across some irrelevant blog comments which have some link in it. Such comments will not help you build quality links as the most popular blogs are maintained by some of the most skilled bloggers who will only approve comments which will add value to their blog.

The secret behind building some quality links through blogs is to add value in the first step. The second most important thing is to build a healthy relationship with the blogger. If you want to build links through a specific blog then you should start adding value by commenting something sensible on each post. The blogger will definitely accept your comment if he or she finds some value in it. You should avoid posting any sort of links on the first go but gradually as your comments are accepted on a regular basis then you can start posting links.

Adding value should always be the first priority if you want to build some quality links through blog commenting. Secondly you should always try and build a healthy relationship with the blogger so that he can easily approve your comments. Once you are successful in building a healthy relationship with the blogger you will able to generate some high quality links.

It is quite easy to build links from non popular and low quality blogs whereas it is very difficult to build links from popular blogs but you should always aim for the most popular blogs as quality is far more important than quantity. Most webmasters start commenting on a number of blogs without thinking of the quality but the strategy should always be to target a handful of high quality blogs and following each post at them.

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Facebook as we all know is currently the most famous social networking website on the internet. The website enables you to connect with friends, play games, and create fan pages. But some of the most intelligent webmasters across the world have found out ways of creating useful links through Facebook.

The first thing that you have to do in order to create a link is to create a fan page. While creating a fan page you should always remember that Facebook is a social networking site and most users have joined to have fun and not to buy products or services a particular company is offering. It is highly recommended that you should try and create a fan page which provides ‘infotainment’. Infotainment is a very intelligent combination of entertainment and information.

It is evident that you have created a fan page in order to divert some traffic but until you won’t have some fans or followers or people who like your page you won’t be able to divert traffic. On the other hand, it is no use of having 1000 people who like your page when they are not regularly active. The best way of getting relevant traffic from Facebook is to create an interesting fan page which not only attracts visitors but also forces them to visit your website.

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Most of you would be aware of what ‘viral marketing’ and ‘link building’ is but do you know what viral link building means. It has been found that Search Engines give a lot of weightage to the number of links of a particular website but creating quality links can be a time consuming job. But if you want to top the search engine ranking within no time then viral link building is just the thing for you. Viral link building can be best explained as a way of getting links by using a message which self replicates.

Using viral link building you can actually create thousands of incoming links within few hours. A webmaster would think that it is the best way to top the search engine rankings within no time. But actually getting to the top of the search engines instantly can also work against a website as search engines link Google can blacklist the site. Most search engines give a lot of importance to the speed of link building. This is the reason why gradual link building is preferred to be the best way of creating links. Viral link building will certainly shoot up the search engine rankings but it will only stay at the top for a small amount of time.

The effect of viral link building campaign will not stay forever. It is highly recommended that viral link building should be handled with care because it can also lead to brand damage. Viral link building is a good strategy for all those who want their website to top the search engine rankings instantly but if you want to build links from corporate sites and some reputed websites then gradual link building or the traditional link building is the best way.

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The SEO world is filled with myths and wrong beliefs but if you want to make a career in this field then you need to stick to the basics. Following are some of the biggest myths of the SEO world.

Myth: SEO is a Onetime Activity

This is one of the biggest misunderstandings which have creeped in the mind of most website owners round the globe. Search engine optimization is not a onetime activity but it is actually an ongoing process which practically never ends.

Truth: Search engine optimization is an ongoing process which ends only with the end of a particular website.

There are some activities in SEO which are performed once a year but most other activities will continue till the end of a website. Meta Tags, keywords and description can be updated once a year but other activities like article submission, directory submission should never stop if you want to rank continuously well in a search engine. If you want to rank well on a search engine then continuous SEO activity is very important.

Myth: Off Page Optimization is more important than On Page Optimization

It has been long believed that off page optimization is more important than on page optimization but this belief is just a myth. But the truth is that on page optimization is equally important if not more than off page optimization.

Truth: On page optimization is equally important as off page optimization.

Actually both off page and on page optimization are a very important part of a SEO. For successfully optimizing a particular website you will have to use both off and on page optimization.

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In the previous article we discussed about the biggest myths prevailing in the SEO world. In this article we will discuss some of the biggest myths of search engine optimization techniques.

Myth: Content has no Importance in Optimizing a Particular Website

There are many people all across the world who think that content is not a very important factor while you are optimizing a website. This is the reason why most of the SEO experts focus on Meta Tags, Meta Description and inbound links. It is true that Meta Tags, inbound links and Meta Description are important but Content is the king when it comes to optimizing a particular website.

Truth: Content is of prime importance when it comes to white hat search engine optimization.

All those who don’t give content that much importance in a search engine optimization strategy should try and get down to the basics. Creating unique and optimized content is the best strategy to ethically optimize any website.

Myth: Content Should Always Focus on Search Engines and not Visitors

Webmasters round the planet have a tendency of stuffing too many keywords in the website content. Whereas you should always write content for the visitors because writing for the visitors will automatically optimize the website.

Truth: If you are writing for visitors your content will be automatically optimized.

Always write as per your potential clients because they are the one who will search for the product or service you are offering. Search engines will always pick those websites which have the most relevant content which perfectly matches the key phrases.

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Search engine optimization is all about learning with time and experience. But there are some misconceptions about SEO which are blindly followed on a regular basis. But before you start optimizing your website just take a look at some of the biggest misconceptions which have surrounded SEO for a long time.

Myth: SEO is a Dicey Business

It has been seen that people all across the world are scared of optimizing the websites they own. People think that search engine optimization is actually a tactic which was initially created by black hat artists or spammers. But the truth is that search engine optimization is not at all risky if done in the right way.

It is true that search engines will blacklist those websites which use tactics that are against the norms. But following ethical SEO techniques will not get your site blacklisted at any time.

Truth:  SEO is not at all risky if done in the right way

It is true that without search engine optimization the search engines would provide completely irrelevant search results. SEO actually tells search engines what a website is all about. Hence search engine optimization is not all a dicey business.

Myth: Only Black Hat SEO Prevails

It is a myth that all SEO experts follow black hat SEO techniques. Black hat SEO techniques are against the norms of search engines but it is not true that all webmaster follow black ha SEO techniques. There is a huge difference between ethical SEO and black hat SEO and webmasters should use ethical SEO techniques to optimize a particular website.

Truth: Both black hat SEO and white hat SEO prevail in the market but one should always try and follow the search engine norms.

For learning white hat SEO you will have to read the fundamentals of search engine optimization. Following the norms of a search engine will always help you attain search engine rankings for a long period of time.

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The most successful SEO professionals all across the world consider backlinks as the most important factor for high ranking of a website. There are a number of activities which can help your site get to the number one spot for a particular keyword. It is true that back linking of a website is very important but the most important thing is to understand the way different search engines rate backlinks in their algorithms.

Only after some practice you can determine the importance of a certain back link. There are some linking practices that don’t really work anymore one of which include the three way link exchange process. Three way link building process was pretty famous some time ago but now most of the webmasters have stopped using this method.

The best ways of creating links is through social media, blogroll and forum posting. Getting these links is not an easy job because you will have to invest a lot of your time in order to bring out some quality links. Another way which will help you in enhancing the search engine ranking is writing quality content. But you should always avoid submitting same content to different websites because the search engine crawlers are becoming more and more intelligent with every passing day.

Ranking good on Google is the motive of every SEO expert and if you want to be successful in this field then you will have to understand that Google is trying to stop the search engine ranking manipulation. Hence you will have to find a way which helps in creating some quality backlinks in the most ethical manner.

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The website ‘Yahoo Answers’ is one of the most famous question and answer websites on the internet. Anyone having a Yahoo account can ask or answer a question on it which makes it easily accessible to millions round the globe.

Yahoo answers became famous not because anybody can ask and answer question but it became famous because people were allowed to post live links after reaching a certain level. This is the reason why SEO experts all across the world prefer Yahoo Answers as a great source to create some high quality live links.

As more and more people all across the world have started using Yahoo answers it has become a credible source for people finding answers to both simple and complex questions. Answering questions can be quite irritating when you start but gradually you will learn the art of searching questions related to your niche.

Building a reputation on Yahoo answers should be the first preference of any user who wants some live links from the website. For building reputation you should pick 25 to 30 questions randomly and answer them without posting a link of your website. Once you reach the level 2 of the website then you can search for specific questions and start posting links on them.

The secret to getting your answers selected as best answers is to research about the topic and answering accordingly. The most relevant answers are picked as best answers which makes your answer even more visible. Never put links without any content because it would hamper your reputation on the website. Link building is a intelligent activity and no matter which place you are building links from you should act smartly.

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Link building is one of the most popular ways of increasing the popularity of a particular website. Link building basically refers to creating a number of links that point towards your website. This process will actually help in improving the search engine ranking of your website. Link building is actually a burning issue for the past few years but experts are trying to find the easiest way to build one way links. One way link building is the best method of enhancing the ranking of a website.

If you have a number of one way links to your website than you can be assured of a good position in a search engine for a long span of time. Most search engines on the internet have a database which helps them to evaluate the rank of different websites. The only thing you should take care while creating one way links is that all of them are relevant or come from similar category websites. Having a number of one way links is quite beneficial for a website to top the ranking table. Following are some of the added advantages of one way links:

• One of the best things about one way linking is that it stays on the internet for a long time whereas reciprocal links are generally removed in a short span of time.
• In case of one way link exchange you don’t have to worry about the low quality of websites you are a getting a link from. But when you are exchanging links quality and the page rank of the other site matters a lot.

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