Alexa is one of the most famous subsidiaries of Amazon.com. It is a website which provides all sorts of information on traffic levels of all websites on the World Wide Web. Most of the webmasters or SEO experts all across the world consider Alexa as the best medium for measuring traffic rate for their website. It is true that Alexa is a very useful tool for measuring results but understanding the accuracy of the website is very important as well.

Understanding Alexa Ranking System

It is basically a ranking system which calculates traffic to each website by measuring number of people visiting the website that have Alexa toolbar installed. This means that Alexa accounts only those visitors who have Alexa toolbar installed and rest all other visitors are simply ignored. This means that Alexa is not as reliable because it does not take into account all those who don’t have the Alexa toolbar installed.

Problems with Alexa

The biggest problem with Alexa is that it is skewed towards those websites which have a bigger audience base of webmasters and SEO experts. This is because most of the webmasters have Alexa toolbar installed in their system and they get easily recorded through it. But a large amount of traffic goes unnoticed because most of the people all across the globe don’t even know about Alexa. This is the reason why some of the most trained professionals consider Alexa as a very inaccurate and inappropriate method of measuring traffic. It is true that Alexa is not at all accurate but still a large chunk of webmasters use it all across the world as there is no other medium available. But advertisers all across the world are giving more importance towards Alexa ranking even if it is not at all accurate. It has been seen that website which are of any use of webmasters rank very well in Alexa where more popular websites don’t rank as much.

Conclusion

Alexa is an inaccurate tool for measuring traffic as it does not include all those who do not have the Alexa toolbar installed. But webmasters all across the world don’t have a choice but to use Alexa in order for measuring traffic.